Blogger is providing you with some more features to deal with search
preference like adding search description for your blog, adding
robots.txt as well as setting custom redirects. This all deals with SEO
and so you have to make proper use of that. Setting custom redirects in
Blogger is one of the best way to avoid broken links and reduce 404
error pages within your blog. Here we will discuss about
Blogger custom redirects and the use of redirecting old URL to new URL in Blogger.
Blogger custom redirects :-
Use of redirecting old URL to new URL in Blogger
As we mentioned above redirection reduces the number of broken links
and 404 errors in your blog. Generally 404 error pages are not bad for
SEO and Google doesn’t impacts the site rankings. But there is something
you need to deal with 404 error pages.
Let us say if you have deleted a page or changed its URL for some
reasons. What if that page has some rankings in search engines as well
as quality backlinks? Simply users who come by organic search results
and backlinks will end up seeing 404 error pages which is no use for users.
This is one of the reason you have to make use of Blogger custom redirects.
Another reason you have to redirect of old non existing URLs to new ones is
to pass the link juice.
Before redirecting your URLs you must know these two things. You can make two types of redirects that is (
301 redirect)
moved permanently.
If you are deleted or changed any URL of your post then you have to do
permanent redirect 301. This passes all the SEO value to your new URL as
well as users will benefit from this.
The another one is (
302 redirect)
moved temporarily. When you migrate to other blogging platforms like wordpress then you can use 302 temporary redirect. Also you can use this for maintenance pages and futures pages.
How to redirect old URL to new URL in Blogger :-
Let us say you have a page with
ugly URL like this
yourblog.blogspot.com/p/blogpage10.html and you wish to change it to something unique like this
yourblog.blogspot.com/p/contact.html. So here is the way to redirect old URL to new URL in Blogger.
Login to you Blogger account and Go to your Blogger blog dashboard and go to
settings >> search preferences.
In errors and redirection set new redirect and enter from URL
(/p/blogpage10.html) this redirects to your new URL (/p/contact.html).
Check permanent if you want and save the custom redirect and save
changes.
Note: Do not enter the full URL in that field. Just
omit the domain name and enter remaining permalink i mention above. and
this will works only if your wish to redirect within your Blogger and not in any
external links.
Also to make this redirect for mobile friendly just add
?m=1 at the end of the old URL that you are redirecting.
http://yourblog.blogspot.com/2014/06/redirectedurl.html?m=1
Hope this post helped you to understand Blogger custom redirects, use
of redirecting old URL to new URL and how to redirect old URL to new
URL in Blogger. Please share and feel free to leave your comments.
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